Thursday 29 March 2012

Vernacular Typography

In the Design world many artists exercise their own personal style ( signature) to make their work unique and prominent from the rest. With a unique personal design, your work is remembered which helps to get you noticed and generate interest in you. In today's society  it is extremely competitive and difficult to get your name noticed.  If you have creative, distinctive art work, this would attract the right attention and help the designer further their creative future.

SO-ME

The creation of Parisian electronic masterminds
Gaspard Auge and
 Xavier de ...
thecoolhunter.net
This video demonstrates the artist " SO-ME" with continuous t-shirt changes of funky illustrations which are animated. These cool images are in a similar format and help to promote the artist's work. Very unusual and unique! SO-ME distributes their work in a signature format, with cheerful, charming imagery, helping to promote the artist's name and become the talk of the design world. Being so unique, the designs work well with the music, helping to make the band 'Justice' in with the crowd. Being able to create an exclusive style will help the designer get more noticed and promote both artist and the band.


0daysound.blogspot.com
600 × 623 -
Kanye West ft T-Pain - Good Life

Kayne West, another artist singer gets influenced by SO-ME, as it is the new 'IN' thing. This illustrates the importance of how signatures of a certain style of work is so important and can helps promote your work. For this example the designer 'SO-ME' has achieved their certain style with other artists. You can see in these images how the designer has used the same style of work as in 'Justice' video, achieving the signature. However, it has some differentiation, but is not obviously different.

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