Information Design

Information Design focuses on  high level information problems to provide understanding and transparency. The designer evaluates problems and encourages research to increase information understanding.  Considering how people respond to information provided will generate the best results. Effective information design gives a clear message to your audience.  Information must be communicated effectively in order to  have value and typical intended designs include:-  

• Menu
• Recipe
• Timetable
• Shopping Centre map
• Bill
• Holiday Brochure
• Instruction Manuel
• Packing Information
• Health Information, etc.

This method of design visually assists your audience, helping them to understand the product with more than just pictures. This method is achieved with the use of clear text to meet specific designs, which is very crucial if you wish to acquire the desired effect. Obviously, design imagery is also a key point and it is important to provide clear information, easy for the viewer to understand and provide a clear overall image of what the designer is illustrating.


Typography
Typography is the use of words and numbers designed specifically for an intended audience. Typefaces and fonts are used effectively to generate legible communication.  It is imperative for a Designer to use the correct, effective typography in all designs.  If this is not achieved, information provided may not be clear and this could be a disaster, especially when designing information guides, leaflets, etc.  Typefaces effect Tone of Voice which effects the message being portrayed, whether it be serious, informative etc. It is imperative a Designer correctly achieves correct Tone of Voice in order to produce appropriate typography and convey an effect message across to the audience.

Neville Brody                                                                                

He did many works about Saul Bass

(he's graphic designer too).

larausluer.wordpress.com

When Designing the correct text for your chosen audience, you need to consider how it is going to be portrayed, the message you are trying to give and ensure that legibility is perfect for the chosen subject. Here, this design 'SAUL BASS' appears like cut-outs, with the illusion of silhouette men in different boxes. Brody designed this in Bass's style, establishing how powerful the design is, with the funky typography in the design it establishes a surreal impression. When creating a informational design the typography is important, so in this design the style is unique to the audience and is clear to read.





Visual Hierarchy
Is communicating your ideas effectively, breaking down and distributing information in order to display important aspects of your design. This information needs to be eye-catching towards the audience and attract appropriate attention to desired areas. The  illustration opposite is communicating important health information. The key headings and bold text are particularly visible and could be seen as visual hierarchy.


                          David Carson

This piece of designs visual hierarchy is strong, merging typography with the background image. Very unique, the design captures the audiences attention with its distinct layout! The type is repetitive, to ensure the viewer gets the message and the  white typography overpowers the dull/dark background. The design itself displaying "DO NOT BE SATISFIED" establishes interest and generates a question, what does this mean? This design creates the impression the man in the image is also considering this.