Over time, designs have been made to look packed, vibrant and 'Tacky'. This was typically used in advertisements aspiring to sell the product, e.g a swanky car by the beach with exotic girls in bikinis. This is completely consistent with other designs of the 1950s. However Artist, Helmut Krone, transformed design by cleverly producing a design so simple and plain, yet extremely effective This was one of the first creative designs to be made. Krone worked around the idea of the Volkswagen being a small, German car. This idea was a great advantage to Krone as it enabled him to devise famous pieces of work, steering away from the cluttered 'BUY THIS' style of work to skillful, abstract pieces which attract audiences thinking.
Craig Holden Vs Hitler
This campaign was used during the war in Germany (1933-45). Hitler loathed the idea of tobacco and felt strongly about this, evidenced by this cartoon humorous style image being pertinent and obvious. This poster illustrates a giant German boot kicking a cigarette and cigar out of the door, with the Nazi symbol visible and demonstrates a clear political campaign against tobacco. This was one of the first campaigns against smoking, However, this design did not get the desired attention. This poster portrayed a humorous side, rather than concentrating on the serious aspect of health risks.
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BEGSON begson.com |
Craig Holden demonstrates his smoking campaign in a gruesome way, spoon feeding cigarette stub ends to the girl. This exaggerated image generates disgust. It emphasises what smoker are actually doing to themselves and also the possible thoughts of a non smoker. Holden is applying an abstract approach in how he portrays the non smoking campaign, without using the typical icon of a cigarette in a red circle. This design illustrates a pile of cigarettes, with a bit of ash on the girl's lip, demonstrating the amount of cigarettes consumed without people probably realising it.Comparing both the above campaign and Holden's, both are created in an abstract way, however, the German design does not disclose anything to suggest the diverse side effects, whereas Holden clearly illustrates the gruesome reality of smoking.
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