Cultural Communication

In today's society many countries communicate in a variety and bizarre ways, reflecting how they live. Old traditional messages like Egyptian hieroglyphics, communicate stories through drawings from scenes of great victories to 21st century modern text messages. Typography differs in different cultures, enabling each Country to portray their own unique culture. In today's 21st Century, the world communicates principally over the Internet, with different designers all over the world presenting diverse ideas inspired by their cultural surroundings.

... algorithms and models to (partially)

automate design processes.

shapeshifters.be

Andréas Uebele

Uebele distributes typography in a ultra-modern format. Here, this German designer places the text  above the public head. The design is extremely eye catching and captivating to the audience with its big black typography being displayed in an unusual place. It is prominent as it is clearly visible from the white walls and ceiling. The typography on the ceiling demonstrates a helpful guide with directional arrows, promoting room locations; helping save space in this thin corridor. The Designer has successfully achieved designing a unique method for achieving his objective of illustrating typography within a limited area and presenting it in German. This modern German design is different from other formats, communicating to the public in an unusual way but also being informative.



                                                             

Special Recognition For

Typographic Excellence

Masayuki Terashima,
Ikenobo Sapporo Exhibition

                                 

Masayuki Terashima



This Japanese design illustrates traditional typography of the Asian culture. However, here there is a twist in presenting the design with a origami illusion. This design is extremely unusual and generates interest, especially among other countries. The design captures the beauty of Japanese traditional handwriting, blended with a leaf impression which is native to the country. It works well with the mint green background, capturing the interest of the audience with the unique, simple, yet appealing design.