Inspiration and understanding

Inspiration predominantly effects how a designer captures initial ideas and is extremely influential in how a design is generated.  A designer can generate inspiration from almost anything, maybe something a designer has seen while travelling or any surrounding objects, there is no specific way a designer is inspired. It is very elite and personal to each individual.   We are constantly surrounded by inspiration; it's just a matter of opening your mind and considering all aspects of what is around you. Many designers find it effective to collect and detail their findings in a journal, a sketchbook or with a camera.

... the "art agency" changed into the

graphic design bureau destruct or ...

coke-art.blogspot.com

Here we have a flamboyant, vibrant, joyful advert, advertising Coca Cola. This design displays how the designer has acquired inspiration through the taste of cola and how it generates a buzz. The striking bright images convey how the designer reflects childhood memories by replacing coca cola bubbles with hundreds of charming fragments of cartoon imagery bursting from the bottle. Here the designer is trying to share with the public how he perceives the taste of coca cola and what an exciting delightful experience he considers the drink to be. This inspiration is clearly shown from the designer's personal experience and how he reflects back to when he was a child. This design portrays the designer's  inspiration with an abstract approach.




IWC "Ambient Advertising" bus hand straps.

ialreadyhaveawatch.com



This piece illustrates a handle being demonstrated as a watch. A very simple, yet extremely effective design. This exhibits how the designer  associates a passenger wrist strap with the same principles as a watch strap. The designer very likely noticed a similar wrist strap on a train journey and decided to consider including his own design using this same concept.  This inspiration allowed the designer to create a unique design for bus hand straps, while advertising the brand in an ambient way to the public. This is an extremely  enterprising and dynamic design for advertising.

Audience plays a crucial role when brain storming ideas; knowing and understanding your targeted audience is extremely important. Being able to understand your audience can influence your ideas and even narrow down assumptions. Being able to know whether your audience is going to be children,  gender, both genders, age, or global market etc can be extremely beneficial when brain storming.  Researching and analysing a specific audience can enable you to appreciate and design appropriate designs for a specific chosen audience.



A story board ...

gracegoodmedia.blogspot.com



Here, this story board helps reflect ideas and brain storm appropriately for a chosen audience. The theme in this illustration is based on a children's cartoon. It is very   important to consider your chosen audience as this will influence your final decision. You need to take into consideration whether your audience is young or old and also to which gender the story board is aimed for. This story board has successfully illustrated animated captions targeted for a young unisex audience, by its charming, humorous characteristics.

Alice in wonderland, cute , British, natural flora, little girl , vintage ...

samuelbromleycreative.blogspot.com

A mood board can be greatly beneficial when reflecting your chosen audience.  This can establish the likes and dislikes of your targeted audience This example illustrates what 'girls' like and will give the designer a greater perspective as to why flamboyant pinks, cakes, dresses, flowers and cuddly teddy bears have been included. The designer will have a more in depth insight as to what is expected and required.  A mood board is a great way to help pinpoint what your targeted audience likes.This will allow you to establish interests and you will be able to reflect this appropriately. This detailed information will help stimulate the designer to generate a wider interesting range of designs. This mood board is evidently aimed for a feminine audience with its collective pieces which are associated with girls, the cliche' 'pink for girls'. By carrying out this research, your mood board can become the main source of information which will depict the style of design required for your chosen audience.